Board-level advisory at the interface of sustainability, governance, technology & IP in the AI era.

We help boards, executives, investors and trust-sensitive organisations navigate change with rigour — treating governance, sustainability and AI-era requirements as part of the transformation itself, not layers added afterwards.

Why now

AI is compressing the distance between a good idea and a costly mistake. Boards and investors are asking harder questions, and trust — once assumed — now has to be built and demonstrated.

What we do

How we work with you

Institutional readiness

Diagnostics and decision support that prepare boards, executives and investors to act — and to be seen acting — with rigour.

Governance & sustainability architecture

Governance and sustainability built into the structure of the organisation, including AI-era governance and trust requirements.

AI, IP & regulatory strategy

Practical grounding in AI capability, intellectual property and regulatory strategy.

Why Ndurely

Two senior experts engaged from start to delivery, not delegated to a junior team.

Every engagement gets our direct time, sustainable expertise paired with legal and technology expertise, and a level of rigour built for board rooms and investor committees.

Rigour
Board-grade analysis, not slide-deck reassurance.
Restraint
We say what is true, not what is easiest to hear.
Integration
Governance, sustainability and technology, addressed as one system.
Founders

Who you'd be working with

Ann-Sofie Odenberg
Ann-Sofie Odenberg
Co-Founder & Managing Partner

Bringing more than 20 years of leadership experience at the intersection of financial markets, governance and sustainability. A former Director of Sustainability within Legal & Compliance and long-time Head of Sustainability in Investor Relations at Brummer & Partners, one of Europe's largest hedge fund groups, she combines senior institutional experience with hands-on expertise in regulatory implementation, governance architecture and investor engagement. At Ndurely, Ann-Sofie focuses on sustainable finance, governance architecture, institutional readiness and board & investor advisory—helping organisations turn governance and sustainability complexity into credible, board-ready decisions and durable institutional trust.

Joachim Herrn
Joachim Herrn
Co-Founder & Executive Partner

Bringing more than 25 years of international leadership experience at the intersection of business, technology and law. A former Global General Counsel and Head of Legal at GE HealthCare and long-time counsel at Texas Instruments, he combines C-suite experience with an unusually hands-on technology background spanning AI, software, semiconductors and digital systems. At Ndurely, Joachim focuses on enterprise transformation, AI and technology, law and regulation, IP commercialisation and complex strategic transactions—helping organisations turn technological and regulatory complexity into trusted, practical solutions and sustainable value.

Helping organisations build trust in rapidly changing and complex environments.

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